100% Character

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There is a channel called UNIVERSAL Channel, here in London (where I reside these days) and I watch a few shows on that channel. Apart for the shows, which are a very apt ‘time waste strategy’ for my bored soul; the most inspiring part of that channel’s telecast is the advertisement or their tagline, if it can be called that;  they telecast in between every show.

They have different starting lines and questions; and they feature a different person, trying to share their story and inspire the audience.  Some of the questions are –“What does it take to keep your head when your heart is broken?” or “what does it take to smile and help others when your own life is a miserable mess?” Or “what does it take to speak up for those who are afraid to?” or “what does it take to win, when the world has already declared you a loser?” or “What does it take to keep your cool when you have the hottest temper?” or “What does it take to bend the line but never break it?” or “What does it take to show compassion yet be firm?” or My favorite thus far; “What does it take to find the why behind the who?” Many more such introspective questions and the answer to all of them is 100% character! This representation of character, and advertising it the way they did, touched me. The shows are all mundane, uninspiring and typical thriller or domestic dramas, and every few minutes this advertisement comes like a breath of fresh air. For me, this advertisement became the pivotal point of interest. In no time the show was a mere time pass and I looked up from my work only when I heard the background score of that advertisement. I eagerly wait for the new question and the new person they feature every time.

Many revelations have revealed themselves through these simple 100% character advertisements and there many ambassadors. To cite a few that appealed most to me; I always found jogging stupid and an activity which only mindless and jobless people indulged in! What did jogging achieve? And when that person said the exact same lines I was thrilled to the core! But what followed was the inspiring bit, instead of mindless jogging he went ahead and started a jog for a cause foundation! How creative and how honorable the gesture was. This person started delivering newspaper, milk, medicines and the basic essentials to the people in his vicinity and free of cost, on a daily basis! He became the jogger deliverer. And very soon others came forward and now the group has about 1000 joggers doing the same service in their neighborhood. He made a difference and showed 100% character, right?

Another story which is gripping is about a gymnast, who missed winning her Gold medal in her youth and has returned to claim the title after 12 years. She is past her thirties, single mother with a daughter who is 9 years old, a very improbable age to be in gymnastics let alone aspire to win a medal. But stubbornness put to good use is how she says it; “I am a stubborn person and I like to prove people wrong”. She has already won the local and state level championships and is on her way to prove her mettle during the forthcoming 2016 Olympics. When everything goes wrong and baits you to quit, yet you continue to follow your heart, it does take 100% character.

How this connects to me or what has this taught me may be the question in the reader’s mind.  This move to London has shown me many chinks in my own so called ‘perfect character’. I had a busy life back in India and I kept complaining to my better half about our move to this Godforsaken cold country where I knew no one and had nothing to do. I spent my first month watching the idiot box and these advertisements caught my attention. All their ambassadors have lived a life far more challenging and adverse than mine. My cribs seemed like the whines of a spoilt, luxury indulged kid when pitted against their real life battles. I did have a busy life in India, but today I am here, in London. So, there must be a reason as to why I have come to this place. I assuredly have a role to fulfill and something to accomplish too. I just have been wallowing so much in my own self pity that I have not figured it out. I am now putting an end to this self -delusion and learn the qualities of 100%character… do things I always wanted to do or chase a dream which thus far seemed out of my reach. If jogging can become purposeful, I am sure I can do also do something worthwhile and meaningful. All looks bright and chirpy again in this dreary London weather, figuring out “What does it take to find the why behind the who?” 100%Character