Bad ad! Mostly..

Ads these days…

These days every house is infested with television and the 1000 odd channels that come with this biggest vice! Of these, half the channels are for children and what is worse is that they are full of advertisements. The influence of these advertisements on our children is appalling. They seem to know every new product that is launched.

The message these ads pass are totally misleading, in bad taste or send a whole assortment of undisciplined signals to the viewers. The biggest dupe master, I have already mentioned this in my health drinks hub, is the Bournvita health drink and its’ ridiculous claims. The others to join the club are Fairness Cream ads, Shampoo advertisements featuring renowned figures, dishwashing bars, detergents and after wash for clothes, I can go on and on; the list is endless. Advertisements are exaggerated and need to be understood and treated after removing the garnish and spice!

The kids and adults alike are so keyed in into these ads that we have gotten into the habit of indulging just for the heck of it! Let us give this new brand a shot, a beginner’s try and see if we like this product or not! There is no silver lining in this abysmal dark gloomy cloud of advertisement menace. To top it, some ads get away teaching bad manners too! The kids bribe the grandparents and get things done or in another ad the child is asked to share a chocolate and the child starts to whine and cry! The mother and the granny both console the cheeky, impudent child and get another bar of chocolate! The casino ad‘s tag line is “Let’s have some sweets moments together”! What in the heaven’s name are we trying to teach or impart to our children with such ads? They can get away with anything! There is one more where the mother is standing at the child’s beck and call and the child is playing ‘Emperor’, ordering the menu of choice for dinner! Goodness! Absolute blasphemy, these ads are!

The only good ad I have chanced upon lately is that of an Insurance company. The father encourages the child to say ‘Thank You’ to the help at home. It teaches the basic values and etiquettes to the kid helping him/her to grow up to be a good human being. My congratulations and thanks to this ad team. Why can’t we have more of these and do away with all those? Even though I am loathe to agreeing that the chocolate is irresistible, but if a good deed is done by doing away with such irrelevant advertising, I am all for giving up eating chocolates! In fact, I resist buying my daughter that chocolate from the time I set eyes on that foolish ad!